You started your business because you’re great at what you do. Alas, Digital Marketing and lead-gen isn’t what you do. How then, do you know if you need a website for yours to grow and succeed? You ask someone who knows what they’re talking about. 👋
Very bluntly – yes you do. Let me explain why every business operating needs a website.
Before we press on, I want to draw a line in the sand. There’s a very clear reason as to why your business needs a website. This doesn’t, however, translate to your business needing a complex digital marketing strategy. These are very different things and depending on what your business actually does, it could do more harm than good.
Back in the stone-age (actually about 15-years ago), if you needed to find a plumber, electrician, picture framer or a chiropractor you would grab your most recent copy of the Yellow (or White) Pages, lick your finger and get to searching. When you arrived at the results, you’d find an ad that called to you. An ad that screamed, “I can do this job better than everyone else.” They’d get your call and the dollars.
In the digital, information age, the premise is the same. You offer a product or a service and you advertise as such. When consumers (or clients) want to find someone like you, they’ll still search. However, now, they search from their phones and they demand satisfaction within seconds. It’s long been mused that if you’re not on the first page of Google – you don’t exist. While it may seem harsh or fickle, it’s 100% true and proven.
So how, I ask you, will you appear in Google if you don’t have a website?
if you’re not on the first page of Google – you don’t exist.
This is one of those questions that I hate to answer. It’s like someone asking a tech-head what is a better phone, iPhone or Android? Or what computer they should get, Windows or Mac? They’re both great! The real question is what are your expected outcomes? What do you want them to do?
Allow me to offer an explanation by way of an analogy. You’re in the market for a new car. You often drive over rough and uneven terrain on your way to and from your home. It would be sensible then to presume at least one desired outcome would be to get a vehicle that can handle that quite well and provide you with a comfortable ride along the way. This would suggest an SUV over a rigid chassis sports car.
It’s the same here (and with the phone and computer questions). You must know what you want to do. Having an idea of your outcomes and desires before launching Chrome and venturing onto the internet is key to actually achieve something.
Here are some questions that might get your thoughts on the right track.
There are so many places out there on the net now that’ll allow you to design a fully built website using drag and drop elements. They work well. However, the only problem that I have with them is that after you’ve gone and added your special sauce, customisation and have it looking just the way you want, you can’t seem to get away from a sea of same.
If you ask me, the best road to take when designing and putting up your website is by running a WordPress installation and hitting up fiverr.com to have an experienced person build it for you. If you decide to get going on something like this, please have a look at the Fiverr results at least.
Earlier in the article, I wrote that there’s a marked difference between deciding you need a website and needing a digital marketing strategy. I said this because it’s true. A website, as we’ve spoken about, allows customers to find you. A digital marketing strategy forces people who don’t know who you are, what you do, or why they need it to your front door (digitally). This is great if your business is a consumable, like clothing or nick-nacks. It also works well if you’re going to sell online. Not so much if you’ve got a brick and mortar location.
Please, oh please, do not fall for the Instagram, Facebook, Twitter and Google ads that you might see, saying that unless you do this and that your business will fail! Speak to a professional. Get some advice. If you spend $500 now on the right choice, it’ll save you $1,000’s in the future!
If you’d like to talk to me about it, I’m all ears! Head on over to the About Me page, send me over a message and I’d love to help you out!